The laddercompetition is free of charge for everyone. At the moment there are even no advertisements and we'd like to keep it that way. Our server infrastructure and App development obviously cost money so it is expected that somewhere in the future we need to think about a model to earn money. However, getting people to socialize, get active and get better at their game is the most important to us. With hundreds, thousands or even millions of users participating in laddercompetitions the big brands are likely more than willing to sponsor us.